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Retailers and Caterers
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Retail and Catering promotions during previous British Food Fortnights have proved that the event has a serious impact on sales:
- retailers taking part have increased sales by up to 30% per store as a direct result of the event;
- 84% of new lines stocked for the promotion have been retained since;
- over £15 million estimated increase in sales of regional food and drink during the Fortnight each year.
There are clear reasons for retailers and caterers to take part in British Food Fortnight. You will attract new customers, increase spending from existing customers and establish a point of difference between your establishment and those that stock and serve only mainstream products.
Whether you run a shop, rural pub, sophisticated restaurant, tourism attraction or staff canteen, taking part in British Food Fortnight increases sales. And with the added attraction of participating in our schools programme you can help educate your future customers too.
All the information you need to take part is given below. |
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Hot Tips
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The Basics
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Case Studies
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Work with schools
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| Please use these links to download a PDF of the guides. |
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How Retailers & Caterers can take part |
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Would you like to source and promote regional food and drink in your shop, pub or restaurant during the Fortnight?
Hot tips on how to take part in British Food Fortnight please follow this link to download a pdf of this guide.
‘Britain’s Regional Food & Drink: The Basics’ focuses on the ‘basics’: meat, dairy, fruit and vegetables. It provides advice on what to look for, information about regional varieties and details on how to source. It explains the different assurance schemes and quality marks that are used: what they mean, why they are important and how sourcing food that carries them will help retailers and caterers meet customers’ growing demand for high quality food and drink with clear provenance, thereby increasing sales. Includes ideas for working with schools. Please follow this link to download a pdf of this guide.
To order a hard copy, please use this link to our contact details and our e-mail contact form
‘Britain’s Regional Food & Drink: Retail and Catering Case Studies’ provides detailed case studies of retailers and caterers that have taken part in British Food Fortnight. Each case study demonstrates how they used regional specialities to maximise sales and attract new customers; how they sourced regional food and drink; how they promoted it; what results they achieved and lots of useful tips. Includes ideas for working with schools.
Please follow this link to download a pdf of this guide.
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